Placing a new or poorly-performing program between two established popular programs in order to boost viewing figures.

Audio and video glossary. 2014.

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  • Hammocking — is a technique used by broadcasters whereby an unpopular programme is scheduled between two popular ones in the hope that viewers will watch it. Public service broadcasters use this as a way of promoting serious but valuable content. A strong… …   Wikipedia

  • hammocking — noun Scheduling a new or unpopular programme between two popular ones in the hope that viewers will watch it. Hammocking tries to establish a new program, or to recover the audience for a show slipping in popularity …   Wiktionary

  • Broadcast programming — Not to be confused with television program. TV guide redirects here. For the American television magazine, see TV Guide. Broadcast programming or scheduling is the practice of organizing television shows or radio programs in a daily, weekly, or… …   Wikipedia

  • List of broadcasting terms — With every new technology a number of terms and slang words develop to assist in the rapid communication of ideas between the users of the technology.Below is a glossary of terms used in broadcasting. A ; ABC: In Australia, the Australian… …   Wikipedia

  • hammocked — adjective a) Ensconced in a hammock. One humid afternoon a visitor did arrive to disturb Rottcodd as he lay deeply hammocked, for his siesta was broken sharply by a rattling of the door handle... b) Scheduled between two other programmes, by… …   Wiktionary

  • Programmation télévisuelle — La programmation télévisuelle est l art de choisir et de planifier sur une grille horaire la diffusion des différents programmes d une chaîne télévisée, en faisant en sorte de maximiser leur audience, tout en respectant les contraintes auxquelles …   Wikipédia en Français

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